Esmeralda Farms delivers the highest quality fresh cut flowers and is a market leader in innovation, quality, and consistency owed to their state-of-the-art production methods.

Esmeralda came to us needing a marketing tool in order to brand their identity. The design enables the flowers to be paramount and database allows for the maintenance of each and every variety with its specifications. The integration of design, flash, and database applications enabled them to have a site equally as innovative as their flowers.

We designed and programmed an extensive backend maintenance application for Esmeralda Farms. With over 250 flowers and several specifications such as vase life, color, farm and breeder, Esmeralda's staff needed a way to update all of their information independantly from FNSCOM. This system allows them to maintain each aspect of the flowers which makes it directly compatible with the nature of the business since new varieties are being developed every day. In addition, their back-end enables them to compile email mailing lists for both internal and marketing purposes.